Adults largely prefer flavours, tobacco flavours account For under 10% of all sales
4 novembre 2019
Adults largely prefer flavours, tobacco flavours account For under 10% of all sales

A leading Canadian e-cigarette retailer has extrapolated its age-verified online sales data since July 1st, 2019 and charted the results.

Nearly 70% of sales were to patrons who are 30 years old or older, 83% are to those 25 or older.


Tobacco flavours contribute under 10% of total sales between all age groups.



Fruits (45.22%)

 

19 - 24 Years Old8.40%
25 - 29 Years Old7.39%
30 - 39 Years Old14.17%
40 - 49 Years Old6.52%
50 - 59 Years Old 2.86%
60 - 69 Years Old1.58%
70 - 79 Years Old0.22%
Over 80 Years Old3.65%
Age not provided0.43%

45.22%


Sweets & Desserts (19.44%)

 

19 - 24 Years Old3.04%
25 - 29 Years Old2.92%
30 - 39 Years Old6.42%
40 - 49 Years Old3.22%
50 - 59 Years Old 1.18%
60 - 69 Years Old0.53%
70 - 79 Years Old0.10%
Over 80 Years Old1.91%
Age not provided0.12%

19.44%

 

Mint & Menthol (11.98%)

 

19 - 24 Years Old2.17%
25 - 29 Years Old1.87%
30 - 39 Years Old3.94%
40 - 49 Years Old1.84%
50 - 59 Years Old 1.21%
60 - 69 Years Old0.46%
70 - 79 Years Old0.10%
Over 80 Years Old0.32%
Age not provided0.07%

11.98%

 

Beverage (10.60%)


19 - 24 Years Old1.72%
25 - 29 Years Old1.63%
30 - 39 Years Old3.44%
40 - 49 Years Old1.75%
50 - 59 Years Old 0.94%
60 - 69 Years Old0.34%
70 - 79 Years Old0.03%
Over 80 Years Old0.63%
Age not provided0.12%

10.60%

 

Tobacco (9.49%)


19 - 24 Years Old0.51%
25 - 29 Years Old0.98%
30 - 39 Years Old3.14%
40 - 49 Years Old1.82%
50 - 59 Years Old 1.23%
60 - 69 Years Old0.58%
70 - 79 Years Old0.08%
Over 80 Years Old1.13%
Age not provided0.02%

9.49%

 

Uncategorized (1.72%)

  

19 - 24 Years Old0.12%
25 - 29 Years Old0.13%
30 - 39 Years Old0.72%
40 - 49 Years Old0.33%
50 - 59 Years Old 0.30%
60 - 69 Years Old0.10%
70 - 79 Years Old0.02%
Over 80 Years Old0%
Age not provided0%

1.72%

 

Combo Packs (1.25%)

 

19 - 24 Years Old0.30%
25 - 29 Years Old0.34%
30 - 39 Years Old0.37%
40 - 49 Years Old0.16%
50 - 59 Years Old 0.04%
60 - 69 Years Old0.02%
70 - 79 Years Old0%
Over 80 Years Old0%
Age not provided0.02%

1.25%

 

Cereals (0.30%)

 

19 - 24 Years Old0.08%
25 - 29 Years Old0.03%
30 - 39 Years Old0.08%
40 - 49 Years Old0.10%
50 - 59 Years Old 0.01%
60 - 69 Years Old0%
70 - 79 Years Old0%
Over 80 Years Old0%
Age not provided0%

0.30%

  

Sales Breakdown by Age Range

  

19 - 24 Years Old16.34%
25 - 29 Years Old15.29%
30 - 39 Years Old32.28%
40 - 49 Years Old15.74%
50 - 59 Years Old 7.77%
60 - 69 Years Old4.21%
70 - 79 Years Old0.02%
Over 80 Years Old7.66%
Age not provided0.69%

  

Top 3 Most Popular Flavour Categories by Age Range
 

19 - 24 Years OldFruit, Sweets & Desserts, Mint & Menthol
25 - 29 Years OldFruit, Sweets & Desserts, Mint & Menthol
30 - 39 Years OldFruit, Sweets & Desserts, Mint & Menthol
40 - 49 Years OldFruit, Tobacco Blends, Mint & Menthol
50 - 59 Years Old Fruit, Tobacco Blends, Sweets & Desserts
60 - 69 Years OldFruit, Tobacco Blends, Sweets & Desserts
70 - 79 Years OldFruit, Tobacco Blends, Sweets & Desserts
Over 80 Years OldFruit, Sweets & Desserts, Tobacco Blends

  

[source]



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